How do you get people interested in your product? How do you create excitement about a something that has been around for ages? How do you differentiate yourself from your competitor?

That's what marketing is all about. It's taking your product and putting a new "spin" on it. Either creating or highlighted how your product is different than all the rest.

My favorite example of the week comes to us from St. Charles, Illinois and was brought to my attention when I was reading my June issue of WIRED magazine.

Everybody does fitness programs, right? From Jane Fonda back in 1982 to workouts today that are specifically for things like cardio or strength training or flexibility or whatever you want.

How can you ever compete or generate interest in another workout program?

Enter ZombieFit - yes, you read correctly. ZombieFit is an exercise course that trains you to survive a rampage of the undead.

This is from their website:

"What if you woke up tomorrow to find your city overridden with zombies, would you survive?

This may seem childish, but by preparing for the impossible, you'll be ready for the improbable.

The keys to surviving Z-day are simple: Be able to lift and throw heavy things, run fast and for long distances, and be able to navigate obstacles and urban environments in an efficient manner. By following the ZombieFit WODs (workout of the day) and practicing parkour, you will achieve increased fitness through the performance of functional movements at high intensity and find within yourself the internal discipline and mental fortitude necessary to become a traceur."

These folks didn't just come up with a interesting name - they have created an entire package - website, blog, twitter - for their fitness regime. Brilliant!!! Congrats ZombieFit!!!

For those interested in more information - check out the rest of their site- http://zombiefit.org/